Outfitter
UX CERTIFICATE BRAINSTATION
The app that
helps you pack
An app concept designed for Outside+ that simplifies the decision making process and planning for any
outdoor adventure activity.
Research
The spark of outdoor activity & adventure travel enthusiasts.
The global adventure tourism market was valued at $282 billion in 2021 and is expected to grow at an annual rate of 15% towards 2030. The outdoor gear and equipment market expects annual growth of 5% from $492 million in 2021.
With the growth of new adventures is a need for education and awareness for the use of new equipment
"Knowing what to pack and when to pack it, is the hardest part."
Interviews & Insights
Adventure requires
planning, organization,
and communication.
New experiences represent the unknown. The variables of location, season, activity, and the unpredictable weather can cause uncertainty. Especially when trying to coordinate plans with others.
"I need a way to organize all my gear and sort it for different activities & adventures.."
"We are joining friends on trips and often pack too much or not enough.."
"We are new to camping, and love travelling to new places, but we aren't always prepared..."